DoTerra and Therapeutic Grade?

 Certified Pure Therapeutic Grade ( the following in purple is from Butch Owens:  "what kind of real meaning can be attached to that?
It is Marketing Hype, formulated by the company, But .. it works to sell products to the uninformed.  In the U.S.A. .. in Aromatherapy there is no universal or legal meaning of the term.  
There is NO WAY to determine exactly what is or is not therapeutic .. man
does NOT have the capability to do this .. its all about natural synergy.
We can know what a particular isolated chemical can do .. and we can
extrapolate the expected therapeutic value of that isolated chemical .. but
we will be no closer to whole truth than we can be if we try to guess the
next number to be selected in a random drawing. We can NOT extrapolate with
success because we are missing the unknown effects of the whole synergy of
the natural product.

Can an inferior quality oil be therapeutic? Can a crappy vegetable soup
be nourishing? Obviously the answer to both questions is YES. Then we get
into an area that might seem to defeat the purpose of using quality EO ..
like .. Can a placebo be therapeutic? The answer again would be .. in many
cases .. YES.

If we are not medical doctors .. we should avoid the use of
terms like "therapeutic" in the second place .. to use them is to suggest
that we are peddling medicines without a license ..

Most sellers recognize two unofficial grades.  Aromatherapy Grade and Commercial Grade .. the former being an oil that is as it was when it exited the still .. the latter being either a manipulated oil .. or a pure .. but mediocre oil with a chemical profile that does not fit within the ideal
"footprint" of what fallible man has determined to be optimum for that

(One thing about doTerra is that they do not give information about their oils such as precise scientific name, country of origin and method of distillation.  At least I couldn't find it anywhere on their website.) Quotes from website and brochures: (The dark is from DoTerra and the red is my comment)
  a group of healthcare and business professionals who shared profound personal experiences  (who are these people?  What are their credentials?  No where is there any mention of their training and education…only experience)  of the life-enhancing benefits of essential oils came together with a common vision of bringing a new standard of therapeutic-grade essential oils (therapeutic implies therapy and there is NO validation to the proof that they can cure anything.  Therapeutic grade is not an industry standard.  It is a label created by DoTerra and not recognized by the International Aromatherapy community.) to the world. They wanted something different that would appeal to all people, from those who knew nothing of essential oils to those who were considered the experts in the field.
They asked themselves some defining questions—"What if we could provide the world with a new and powerful wellness alternative?" (It is NOT "new") "What if we could provide this new level of wellness through a mainstream approach to essential oils?" (What does "mainstream" mean?) "What if we could source, test, and manufacture a higher quality of essential oil more pure and more potent than any other oil available on the market today?" (There is nothing that could prove their oils are any more pure or potent than any other oil bought by another wholesaler from the same source.  DoTerra buys their oils from the same suppliers as many other companies. They are not exclusive buyers of quality oils) "What if we, in a most professional manner, (define professional…this still does NOT mean knowledgeable) could partner with major hospitals, doctors, scientists, and opinion leaders to provide the most compelling authentication of essential oils on the planet?"
They concluded that, with the hard work and commitment of others with a similar passion and vision, they could and would create a new paradigm for essential oils. (New…I don't think so.  They have copied Young Living almost line for line, including copying their blends with just a few changes.  Nothing "new" here. )  With that conviction, they organized a company and named it dōTERRA, a Latin derivative meaning "Gift of the Earth." dōTERRA's first offering of 25 single oils and 10 oil blends were introduced for sale on April 25, 2008 to the acclaim of essential oil experts and product enthusiasts who immediately recognized the superior quality of dōTERRA's therapeutic-grade essential oils at first experience.  (Who ARE these experts?  Again, no credentials)
In addition to ongoing development of new essential oils and proprietary essential oil blends, dōTERRA's future product offerings will include nutrition, spa, and healthy living products based on essential oil technologies and a comprehensive wellness philosophy of nutrition, exercise, rest and stress management, reduction of toxic load, informed self-care, and proactive healthcare.
dōTERRA products are sold exclusively through Independent Product Consultants who, working from home, introduce, educate (the consultants I have seen are not educated and many in fact promote potentially dangerous practices)  and sell dōTERRA products locally through person-to-person contact and globally through personalized web shopping sites. 
In addition to being 100% pure and natural, dōTERRA's Certified Pure Therapeutic Grade essential oils are subjected to further quality testing (no mention of WHO does that testing.  It is often done by the wholesalers) that ensures the correct composition of the active natural compounds found in each oil. Even though an essential oil may be 100% pure, if the right species or part of a plant has not been used, or if the plant has not been grown in the right environment or harvested at the right time, or if it has not been distilled under the right conditions, the natural chemical makeup of the extraction will not provide as predictable and powerful a benefit. In some cases, the wrong plant harvested at the wrong time may result in an extract that contains harmful levels of some constituents.
dōTERRA's Certified Pure Therapeutic Grade® essential oils are guaranteed to be 100% pure and natural and free of synthetic compounds or contaminates. They are subjected to rigorous mass spectrometry and gas chromatography testing to ensure extract composition and activity. (again, no mention of who does this ) dōTERRA's 100% pure essential oils represent the safest and most beneficial essential oils available today. (tricky wording here, to get around a totally false claim.  They only "represent"?  There is no way a company can ethically or realistically claim to have the safest and most beneficial oils.)
Equally stringent standards of safety and efficacy are applied to all of dōTERRA's Essential Wellness products. Guided by our Scientific Advisory Board and Health Care Professional Committee, dōTERRA uses only top development and manufacturing partners who maintain GMP certification and enjoy industry reputation for superior innovation and quality work product. Each dōTERRA product is guaranteed to exceed customer satisfaction for quality and efficacy.
(I have no doubt that doTERRA's oils are probably high quality.  The problem I have is with the marketing and unsafe, potentially dangerous practices of use).® essential oils can be used safely by your family for a variety of wellness applications. However, there are several safety guidelines that you should follow when using essential oils and essential oil products.
1.     Be sure to use only 100% pure therapeutic-grade essential oils and follow all label warnings and instructions. (the labels do not properly warn about dilution and none warn of sensitivity issues, including "photosensitivity.)
2.     If redness or irritation occurs when using essential oils topically, apply a vegetable oil such as fractionated coconut oil or olive oil to the
affected area. 
(This is not the same as sensitivity and is just palliative after the "damage" has been done. In 98% of the time, oils should be diluted BEFORE application or ingestion with a proper carrier oil. The other 2% would include Extreme first aid to use on insect stings, burns or bruises, and this would be very seldom)
3.     Essential oils should not be used in the eyes, inside the ear canal, or in open wounds. In the event of accidental contact with the eye, dilute with vegetable oil NOT water.  (Using oils undiluted on the hands, can easily transfer them to sensitive mucous membranes.  There is no warning about this)
4.     Do NOT consume an essential oil internally unless labeled with a Supplement Facts box with specific dietary supplement use instructions and warnings.  (Consultants should highlight this in bold and red! No one should be dropping oils in the mouth undiluted!!!!!!!!)
5.     Discontinue the use of an essential oil if you experience severe skin, stomach, or respiratory irritation or discomfort. (Duh…. dilute first and you may not have a problem)
6.     When using on children, apply a very small amount of oil to test skin or other sensitivity. Do not use oil on a child's hand as they may transfer to their eyes or mouth. (This happens with adults too!  Never,EVER use undiluted oils around children!!! Do NOT apply even as a Test.)
7.     Consult your physician before using essential oils if you are pregnant or under a doctor's care or have other safety questions regarding
essential oils. 
(Your physician may not know anything about oils.  There are many, many websites with competent safety information on the oils.  doTERRA is not one of them.)
It is important to remember that therapeutic-grade essential oils are highly-concentrated plant extracts and should be used with reasonable care. Consulting with someone who has experience with essential oils will make your first experience with essential oils more enjoyable and rewarding. As you learn how to use essential oils through personal experience, share your knowledge with others in a safe and responsible way and encourage others to do the same. (One needs to consult someone who has KNOWLEDGE and training…not just "experience")
This was in 2014.  They probably have updated their information.  I haven't bothered to check.